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| 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters. Business Correspondence teaches correct formats and practical approaches to basic office correspondence. The book is full of cases and comparison of various interpersonal styles, this book is an excellent practical resource for readers who need to master practical business writing and interpersonal skills. Book Excerpts: There is a firm in Chicago, with a most interesting bit of inside history. It is not a large firm. Ten years ago it consisted of one man. Today there are some three hundred employees, but it is still a one-man business. It has never employed a salesman on the road; the head of the firm has never been out to call on any of his customers. But here is a singular thing: you may drop in to see a business man in Syracuse or San Francisco, in Jacksonville or Walla Walla, and should you casually mention this man's name, the chances are the other will reply: `Oh, yes. I know him very well. That is, I've had several letters from him and I feel as though I know him.` |
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NEWS
- Prospect Q&A: Starling narrows field
Prospect Q&A: Starling narrows field - Vendor Newsmaker Q&A: Michael Rosenbaum
Author, journalist and business consultant Michael Rosenbaum, formerly of United Press International and the Journal of Commerce, has written a 186-page biography of Bruce T. Halle, the founder and chairman of the nation?s largest independent tire retailer, the Discount Tire Co. - Dealership Newsmaker Q&A: William Underriner
William Underriner is the newly elected chairman of the National Automobile Dealers Association's board of directors. Underriner is the president and co-owner of Underriner Motors in Billings, Mont., and previously served as NADA's vice chairman and Montana director, as well as NADA treasurer. Underriner began his term in early February. - Psychedelic Swing
A guitar riff rang out over the cheers of an energetic Hattiesburg crowd packed into Nick’s Ice House on a cold night in early December. Vocalist and guitarist Will Poynor ripped his guitar cord hooked up to a nearby amp and shoved it into his mouth, teasing shocked onlookers. - Federated member Hovis Auto & Truck Supply opens training facility
Federated member Hovis Auto & Truck Supply has opened its new Hovis Technical Training Center located in Mercer, Pa.
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